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[search engine optimization (seo)]
It used to be enough just to have a website. Now,
however, with so many competitors online, it becomes critical to call
attention to your website and position yourself in the path of the the
potential buyer who is researching companies just like yours.
93% of B2B buyers use search to begin the buying process
Source: Marketo So, with a
majority of buyers beginning
their buying cycle on the search engines, wouldn't
you like your website to appear on the first page?
Of course, you would! And the process of
making that happen is called Search Engine
Optimization, or SEO. Following are the SEO steps Page
One Rankings follows in making sure your business
website appears on the first page for relevant
searches.
keyword research
Keywords are descriptive, highly targeted phrases about your product or service
that someone would type into a search engine in order to find you. There are quite
a few tools and tricks to selecting the all-important two to three keywords around
which to optimize your site's pages. This is the most important step to getting your
website placing well on search engines and each page of your website has the
potential for unique keywords.
before and after search engine optimization report
See what a difference working with Page One Rankings makes for your website.
competition analysis
In order to top your competition, you’ll need to know where they’re ranking and how they got there.
keyword rich copywriting
The words on your website serve two purposes: Telling the viewer what you can
provide them and optimizing your keywords for the search engines. Text must be
chosen carefully to fulfill both purposes.
code alteration
The back end of your website, the part the search engine sees, will be
organized for the best presentation possible for the search engines.
Meta tags will be optimized as well as cleaning up unnecessary code.
site map generation
Search engines want to know about all of your pages. A site map is a document
they can read that lists for them all the pages of your website. After all,
if they can’t find your pages, they can’t rank them well on their results page.
ethical methods
There are tons of “tricks” to get yourself listed on the first page of search engines.
These are typically referred to as "black hat" techniques. However, once the search
engine recognizes that you’ve cheated them in order to get prime rankings, they’ll
likely ban your site from their results page. It’s nearly impossible to get re-indexed
with a search engine once you’ve been banned. Thus, it’s critical to avoid search
engine optimization techniques that try to trick search engines. Page One Rankings
uses only ethical methods (termed “white hat” practices) to get your website
to appear in the first page.
call for rate information and personal assistance
with your search engine optimization (seo) campaign
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