[what in the world is
cross channel marketing
and why do i
need it?]
Ooh, good question! Well, long ago, advertising agencies made
their clients
oodles of money by putting ads on television and in
print. The world was a simpler place, there were fewer
advertisements in the marketplace, so that was all that was needed.
 Well,
marketing sure has come a long way since then, baby! There
now exists a myriad of marketing channels (or means of
getting your message across to your intended audience)
including
- mobile marketing
- email marketing
- direct mail
- websites
- social media
- video blogging
- etc.
It can become overwhelming trying to get one consistent
brand or corporate image portrayed over all of these
channels, let alone getting a singular marketing message
across.
What Page One Rankings does is take that one marketing
message (say something like, "We're offering a new product
line you've got to try out!") and simultaneously deliver it
to your ideal customer demographics through their mobile
phone, their inbox, their Facebook account, their mailbox
and through placing you in their paths while they search for
a company like yours.
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